Site is looking quite impressive if you have only just 'stumbled' across XOOPS as you put it .
I take it the site is being advertised kind of locally? The site would then make more sense to me as I can't really connect with it as a UK citizen obviously. Once I thought of myself being someone from that area the site grew on me. Still think maybe the first page is a little vague though and some emphasis should be put on exactly the reason for the site. People's attention span is practically zero and unless you hit them in the face with the reason for the site they might be too lazy to delve deeper.
I like the 'friendly' feel to the site and think that really should be exaggerated even more. Not sure how that could be achieved but your smiling face helps . Maybe more local news and related pictures as well?
Nice site and sure is developing well.
MKJ
My own developing site!