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Calling the XOOPS banner code elsewhere isn't the problem, being able to call a banner with the correct formating is. For example, a banner which is 450 pixels wide by 70 pixels high will be well suited to being displayed in a horizontal banner section as per the standard XOOPS banners. However, that same banner in the left or right columns in a vetical banner section won't be well suited as it'll be too wide. This is one of the advantages of phpadsnew as you can control what banner is shown where.