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I hope that no one takes this the wrong way, but why are all CMS's so boxy?
Building a theme (at least for me) is not the easiest thing to do. What the mlgpro.com site does is use gradients for background images, which is nice but can add to load time depending on the image file size. Frankly, it appears as boxy to me as the next CMS. Just fancier.
I'm sure someone else here can help you more with tips on designing themes. I understand what you're asking but designing for any website, be it a CMS or non CMS, takes time to learn the craft (not to mention the tools to pull it off). I've been doing it for about 5 years (non CMS) and I'm still learning, still trying to improve.
Also, designing your theme/site with your logo in mind is a large part of making your site unique. Make use of the colors and design aspects of your logo throughout the site to make it unique.
Regarding video and Flash. I have only used Flash in a custom banner block but I don't see why you couldn't use a custom block for that.
I stay away from Flash menus myself for personal reasons. The mlgpro site is not using a Flash dropdown menu.
Just my two cents. Good luck on your project.
[size=x-small]Working sites:
XOOPS 2.0.16 PHP 5.2.2, MySQL 5.0.24a-standard-log, Apache/2.0.54 (Unix)
XOOPS 2.2.4, PHP 4.3.10, MySQL 3.23.58, Apache/1.3.33 (Unix)[/size]