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I've found that XOOPS helps with PR. The reason? You can get a site out there fast and full of content.
Our site,
Blogger Forum went from no ranking to a 5 in the fourth week it existed. The following month it went to 6. Where another non-Xoops site I have dropped from 6 to 5 in the recent change, the Blogger Forum site stayed at 6.
Xoops has the ability to quickly add the sort of content Google looks for: news updates, forums, articles. We also incorporated a Blogger blog in it's own directory which has a 6 ranking on its own (
http://www.bloggerforum.com/blog).
By the way, incorporating a blog with links is a good way to beef up what XOOPS has to offer. To experiment on this, I created a blog at
http://www.bloggerblog.com --it had a ranking of 2 with Google before I actually had a chance to put any blogs on it!
There was nothing there at all, but Google thought it was great. Now it is populated with blogs (as of last week) so I'm waiting to see where it goes.