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I suppose that depends on ones own concept and experience with marketing as well as their preferences. For example, IMHO, the ease at which links can be added and incorporated into a XOOPS site, by either the admin or the user by means of interface, in either of the modules mentioned below is far superior to other CMS or methods. Now. When you couple that with the awesome ability to easily add graphics, and, let us not forget the easy to create, and to find Categories for which visitors and users of YOUR site are looking for, plus the integrated Top List, and Rating function module(s). Oh, and the fact that one can easily add a super description for their site along with a banner. Giving YOUR users and or customers what they need.
To me, all of this functionality, ease of use and integration far exceeds any reliance on a few others who will not submit a trade link with me because I am supposedly slighting them in some way. On the contrary! I am giving them much much more than they are probably offering me in their recipt side. But if they insist and I really feel the need, desire, or that I just can't do without their recipt feeling (which I never get), for someone I have never dealt with before anyway.
Then I would probably take the time to set up a Direct for them. Until such urge and feeling arrises I will stick to these wonderful, easy to use, integrated and feature rich modules.
Quest