When we can expect something equal to these things from XOOPS side?!
When a coordinated strategic media campaign is implemented for XOOPS as the folks at Mambo have done.
The articles and the awards are a result well targeted and executed PR campaign.
PR is not a logo, a road map, a promotional build, guerrilla marketing, tag lines, etc., etc.
While these all may be a part of a marketing and branding mix, they are not PR.
Quote:
So, what do you think we can and should do to make XOOPS as well known and graded as Mambo?
I think at least: have a corporate image + theme. But the awards are for presentation also, how do we get more active in that area, and who will help XOOPS in that way?
Herko
I offered to help with PR for XOOPS back in Sept. 2004.
Mithrandir suggested I contact you. (2004/9/16)
You replied and I sent you a PM with some specific questions to get the process started.
Did not hear back.
Strategic Public Relations
A strategic public relations plan is used to reach target audiences with a specific message.
A media campaign is targeted at journalists who write for publications read by the end target audience.
It is a 2-4 month process to get started, and then ongoing.
A month or so to plan, and then you are constrained by the media lead times.
It starts with specific goals.
"We should have some articles" like Mambo is not a specific goal targeting a specific audience.
"We should have some awards" - ditto.
"We want more people to know about Xoops" - ditto.
A specific goal below.
The process:
1. Define the goals.
2. Identify the audience.
3. Define the message.
4. Create the tactics.
5. Execute the tactics.
Example: Part of a Media Plan
Goal: Increase use of XOOPS in medium and large company corporate intranets. This will encourage high-level code contributions, increased financial support for development, increase mainstream project awareness.
Audience: Corporate IT Managers
Message: XOOPS will help you reduce development time, reduce development costs, reduce ongoing maintenance cost, make your life easier.
Tactics: Create an article on how one company did this, their experiences, cost savings. Promote the article to journalists online and offline who cover this subject for a publication read by IT managers.
Execute: Email an article outline to a targeted list of journalists who work for the proper publications.
It is obvious to me that this is what Mambo has done. (having done this enough)
Journalists did not just find Mambo - they were targeted.
The articles are in the right publications.
Pursuing awards is a common PR tactic.
The Mambo awards did not just happen - they were targeted.
Their PR people are doing a great job.