1
LazyBadger
Mambo winning on PR-field now

See here. And now - article in NewsForge.
When we can expect something equal to these things from XOOPS side?!
... it's a call for XOOPS Foundation

2
Herko
Re: Mambo winning on PR-field now
  • 2005/3/24 20:28

  • Herko

  • XOOPS is my life!

  • Posts: 4238

  • Since: 2002/2/4 1


Quote:

LazyBadger wrote:
... it's a call for XOOPS Foundation

Yes, Mambo is doing quite well in that department. They also have Miro corp behind the project investing in corporate use of the system, which (obviously) helps, but they deserve the credit.

I think we can do a lot better in the marketing and promotion area then we are doing right now. You say that you're calling for the XOOPS Foundation for this, and I agree -in the sense that the Foundation should protect the whole image and communications of the XOOPS project and it's great community.

But lets not forget that the XOOPS Foundation is not a company with paid staff and a lot of resources to devote to this. The Foundation depends on initiatives from the community, and gives those a place in the whole project, and provides any resources nessecary and available for this.

So, what do you think we can and should do to make XOOPS as well known and graded as Mambo?

I think at least: have a corporate image + theme. But the awards are for presentation also, how do we get more active in that area, and who will help XOOPS in that way?

Herko

3
LazyBadger
Re: Mambo winning on PR-field now

Quote:
But lets not forget that the XOOPS Foundation is not a company with paid staff and a lot of resources to devote to this.

But some movements must be done (or at least planned, discussed and assigned) in order to have possibilities to change overall situation. I dont want see XOOPS as CMS for small party of fans, I (with own needs in mind) want to see it as well-known to all (xoopsers and not xooopsers), widely awarded, with publications in online and offline media. Otherwise it is and will be "hard battle" with Mambofils

Quote:
The Foundation depends on initiatives from the community, and gives those a place in the whole project, and provides any resources nessecary and available for this.
You have such initiative from me. XOOPS is worldwide used CMS, with ready-to use plans of campain xoopsers can action, but - we must have plans and "ammo"
Quote:

So, what do you think we can and should do to make XOOPS as well known and graded as Mambo?

"Concentrate on good big PR (publishing and preparation of presentation's materials), open separate donation window for support this task"
Quote:

I think at least: have a corporate image + theme. But the awards are for presentation also, how do we get more active in that area, and who will help XOOPS in that way?


Image - yes, theme - isn't a problem at all. We have change thinking - now (!) from collected (me...) opinions most corporate's "decision maker man" don't see XOOPS (but Mambo too) as good platform and even starting point.

4
Mamba
Re: Mambo winning on PR-field now
  • 2005/3/25 5:54

  • Mamba

  • Moderator

  • Posts: 11251

  • Since: 2004/4/23


Quote:
So, what do you think we can and should do to make XOOPS as well known and graded as Mambo?


Let's start a "Marketing" sub-committee that would focus on that. And let's leave the core developers to do what they do best :)

A lot of users of XOOPS are having their own companies, so obviously they know something about Marketing (or at least they think they do ). We would have to define the goals for a Marketing campaign, and then the required means on how to get there (e.g. presentations, target audiences, etc.).

One way would be identify all the journalists who have written about any of the CMS, and then invite them to evaluate XOOPS. Then submit XOOPS to all of the contests for "Best OpenSource software". It seems like that's what Mambo is doing.

And then make an official comparison of features against our competititors to make clear why XOOPS is the "best kept secret".

5
Mithrandir
Re: Mambo winning on PR-field now

Great idea Mamba.

We just need the people to step up for this. Would you be interested in promoting this idea here? So we can point people to you, if they want to help. Not that you should be the captain of this group (unless you want to?), but as a rally person until we have the manpower?

6
luciano
Re: Mambo winning on PR-field now
  • 2005/3/25 10:05

  • luciano

  • Quite a regular

  • Posts: 261

  • Since: 2003/11/3


An "Authorised XOOPS Integrator" label could help to build a more professional image. This label could be used by approved site builders and web design companies using Xoops. I can imagine that some users don't have the time to search the forum and are willing to pay for help.

Publishing a list of the Authorised XOOPS Integrators will also motivate design companies to leave the XOOPS link in the footer.

The corporate look is also an issue. Have a look at the local support sites... they should look alike. The only difference should be the language.

7
wtravel
Re: Mambo winning on PR-field now

I agree with the opinion that XOOPS can do a lot better on marketing. A marketing team would be well suitable to get things on the road.

Before you think of marketing campains, you should first determine which goals XOOPS would like to achieve. Get some more information on what the average residential website owner thinks of Xoops, and if it is even familiar with this CMS. More important: find out what these people would like to see in a CMS.

That kind of information (and a lot more) will give you a good idea of what the market demands. Combined with an analysis of the strengths and weaknesses of XOOPS (the organisation) you can determine which strategy XOOPS should follow.

For example, you could decide to split XOOPS into a business CMS, an intranet CMS and a regular CMS because the market is looking for ready to go CMS software based on its needs.

Based on the strategy you can determine what your marketing campaign should be like to accomplish your goals.

I belief that when the XOOPS organisation can supply what the market demands, the means and possibilities to grow will come along with it

Martijn

8
luciano
Re: Mambo winning on PR-field now
  • 2005/3/25 10:19

  • luciano

  • Quite a regular

  • Posts: 261

  • Since: 2003/11/3


I agree with Martijn. A XOOPS Lite would be a great start. A flatfile cms like Limbo?

9
davidl2
Re: Mambo winning on PR-field now
  • 2005/3/25 10:55

  • davidl2

  • XOOPS is my life!

  • Posts: 4843

  • Since: 2003/5/26


Xoops Lite etc - isn't that basically a case of XOOPS + preselected modules?

The trouble is for me is that XOOPS has some excellent modules, but is lacking some fundemental ones.... why? Well essentially due to so many projects and people then deciding to fork off with their own variations....

This isnt always a bad thing, but I think what any official body needs to sit back and think of, before any attempt to bring XOOPS to the masses of public of commerce, is to concentrate their talents on what is lacking... and to try and focus the talents of developers towards those areas ahead of others....

But I may be talking a load of crap here - so please ignore if you think I am

10
luciano
Re: Mambo winning on PR-field now
  • 2005/3/25 11:09

  • luciano

  • Quite a regular

  • Posts: 261

  • Since: 2003/11/3


An out-of-the-box solution is another option, but XOOPS Lite should be something basic. Have a look at http://users.poink.be/magie or http://users.poink.be/brugtever to see what I mean.

You should see XOOPS lite as publicity for Xoops.

About Xoops: I don't agree that XOOPS misses modules, it misses integrators with the ability to transform the existing modules into practical applications. That's why I suggested this label.

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