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Hi script_fu,
Are these websites in the same environment ?
i.e. are they using the same server ?
if so just share the database table and their columns with the other sites in this way you could display the same content on all sites, if however these sites are hosted on different servers it would probably not effective to use this approach (sharing the db table).
than i'd suggest that you use a fetch mechanism to include the content you want to display.