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Quote:
What is the job scope of the marketing and communications team?
The main goal of the team is to spread the word of XOOPS and introduce XOOPS to the world.
What the team needs to have in order to come to accomplish this:
On a high level-Define mission statement
-Define business domain
-Define market segmentation
-Define target market segments
-SWOT analysis
-Define strategy
-Communication plan
Practical- Gather contact details for promotional activities, for example of Magazines, newspapers, radio stations.
- Creating promotional material which can be used as a reference for the media.
- Attend conferences to promote XOOPS (like we did on the PHP Spring conference in Amsterdam)
- Research on what XOOPS users and potential XOOPS users expect from the product.
etc.
The team started recently (from an openSource perspective
) and most of the work still needs to be done.
Best wishes,
Martijn