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Hmm, I'm not sure how to explain it better...keep in mind, I'm no web developer (or I wouldn't need to ask these questions!)...
For example, XOOPS apparently uses the newbb module for the Support forums. The menu item says "Support Forums", and if one searches on the word 'announcements', one gets 5 hits on the Search Results page under "Support Forums", not "newbb".
On my site, on the Search Results page I get the module names ("Wordpress", "Articles", "newbb") instead of the the names my users see in the menus & blocks ("Business Development", "Human Resources", "Discussions").
What I'm looking for is why, on the XOOPS site, the Search Results hits in Support Forums don't say newbb instead of Support Forums.