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Hi Ted,
I would caution against to much faith in web rings, the guys behind gooooogle aren't slow sometimes these are seen as click farms and are actually detrimental to your cause, a key is to get links out that contain a description of the site not just the address. The more text in the link the better and the higher the site's PR (Pidgeon Rating) it is displayed on the better, a link from the BBC would knock you ratings through the roof, so an article on newsround would be a great idea.
We have a community based magazine site here in Roquetas de Mar
The Roquetas Orange Pages and it has a link sections that includes a lot of local regional and national public service links, I have taken the liberty to add a
UK Links section and placed your organisation in there, I hope it helps, there is also a link to the local dogs home which does great work finding homes for lost spanish dogs in UK and Germany.
My best tip is treat the Web as a web and link and link and ... the more interesting your site is and the more links you have the better your chances, you need back links of course and now you have at least one more, and of course in the spirit of the web please feel free to reciprocate.