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Maybe this process will be easier if I offer an example of what I am talking about.
So here is first guess:
Xoops is the Easiest, Fastest, most Measurable tool to create dynamic Search Engine Friendly websites. Regardless if you goals are to get more visitors, create content faster or maximise your revenue, XOOPS makes your job easier.
To me, this seems like a pretty interesting statement of benefit.
If I were too see that message in an adverstisment somewhere, that would definitely get my interest.
To me, it seems to offer a clear benefit that can be understoond by a techie or a business owner.
What would you change or add to this statement?