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Actually my sight has been up for less than two months, and I have not yet did an Official Release Publicly. If you are planning to do alot of media/press campaigning....my advice if it is a Member Portal..is to grow it first, get members...then release it....that way, when you do release it....people will come to a site that is actice, which inturn make them want to actually participate...My site..I opened i think May 25th...I have 200 members...about 10-15 are really active...but those members keep my site running well....so when I do go to the press/media....with my site..and people come on from the attention of the media....They will want to join in on the fun......