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If your site is a technology news site, I recommend only providing Technology News. You have news about Harry Potter, fashion, and North Korea (interesting perhaps, but not technology oriented).
I, also, recommend getting more relevant and fewer ads on the site. The ads I saw were about mortgages etc. Also the ads were the predominant item visible on arriving at the site. I'm not sure this is what you want. I know I bolt from ad heavy sites...