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News: Maximising your Google Ads revenue with Xoops

Posted by: brashOn 2005/10/11 6:20:00 7371 reads

IT Headquarters is pleased to present this article on maximising your Google Adsense revenue with Xoops. This article explores some basic principles of what is required to monetize your website, as well some methods for implementing Google Adsense into your Xoops site that I have done myself with some very pleasing results. Since implementing my Google Adsense optimisations at the start of last month, I have seen my CTR, eCPM and most importantly my revenue increase by around 300%! I hope by writing this article I will provide users of the Xoops CMS with some basic ideas to try to get Google Ads working for them.

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Re: Maximising your Google Ads revenue with Xoops

smdcom Published 10/11/2005 6:18 Joined 04/27/2004 Comments 901

thanks for sharing brash! great info...

Re: Maximising your Google Ads revenue with Xoops

dean_collins Published 10/11/2005 14:37 Not too shy to talk Joined 07/10/2005 Comments 197

maybe I'm missing something, I've just canned my google ads as not worth the effort, with 5000 impressions last month (so 20,000 ads in total with 4 per impression) i received the sum total of 38c.

Someone told me it's not the number of impressions but clickthroughs for text ads but image adds are paid per impression but i couldn't find anywhere that states this.

if your revenues are up 300% maybe you can tell us, how many impressions last month you had and how much revenue that made you.

TIA,
Dean

Re: Maximising your Google Ads revenue with Xoops

charpres Published 10/11/2005 17:43 Not too shy to talk Joined 09/04/2003 Comments 168

Yep, folks can look at your Google ad all day long and you won't see a penny.

Revenue depends entirely on how many clicks you get.

Re: Maximising your Google Ads revenue with Xoops

brash Published 10/12/2005 0:15 Updated 10/12/2005 0:16 Friend of XOOPS Joined 04/10/2003 Comments 2206

Hi Dean,

It is exactly this sort of confusion I tried to address in the first section of my article. There is a LOT more to being successful with Google Ads than just slapping up a banner and waiting for Google to show you the money.

Looking at your site objectively, I think it is not well suited to generating advertising revenue and neither is mine. I don't want to get into it at any depth as this is why I wrote the article, but in a nutshell our sites do not contain content directly linked to a purchasing decision by our visitors. There are several other reason why which are all covered in the article. Looking at your site I would almost say your are better off running your own banner server so you can control what banners are displayed. Your site seems to facilitate people to be able to organise a meeting place online. I think hitting up local pubs, restaraunts and any business where people that use your site are likely to meet up would be prime candidates for advertising on your site. That way you link your banners directly to purchasing decisions of your visitors as when they meet up they are likely to have a beer or two, or buy a meal. I think your site is just not very well suited for Google Ads as it is focused on a very global level. What is relevant to your users is very focused on what is local.

Google ads only pays on actual clicks, so you could have a million impressions and get zero earnings if no banners are clicked. They also have some very smart processing so clicking on ads yourself, or getting your friends to do it will hurt you in the long run, so don't be tempted by this. Besides, it is expressly against their terms and conditions. The raw number of impressions are important up to a point, but it is the quality of your traffic (i.e. what they are coming to your site for) that is more important overall.

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