8
Thanks for the numbers, Jeff.
If those numbers check out, I'd say that Google Adsense is worth nothing. If you have a site with 50 thousand unique visitors per week, you should be able to achieve at least $10 CPM - with 50 thousand unique visitors, that could be around 200 thousand pageviews and $2000 per week + extra for clicks.
It will take more work with individually negotiating and managing advertising, but I seriously find Google Adsense to be taking too big a cut. It's extremely easy, but it's no wonder, they make a lot of money on these deals.
"When you can flatten entire cities at a whim, a tendency towards quiet reflection and seeing-things-from-the-other-fellow's-point-of-view is seldom necessary."
Cusix Software