6
Well, if you like free better than simple and easy, try
The Gimp. The site does a good job at explaining what it is.
There are free plugins for The Gimp that can do some pretty cool logos and other fancy-text jobs. There are even cooler things you can do if you run Linux and use gimp-perl. See
this site for some examples. I did all the buttons and page sub-titles with The Gimp.